Pay Your Selfie, the app that pays consumers cash to complete selfie tasks, has reached a key milestone: 500,000 selfies taken on its mobile platform. The selfies uncover valuable information about who is taking selfies, what activities they enjoy, with whom, and what products and places they prefer.
Launched in September 2015, Pay Your Selfie amplifies digital and mobile strategies for brands by delivering proof of engagement and consumer insights with performance-based, analytics-driven mobile campaigns. Pay Your Selfie has delivered selfie campaigns for a leading national oral care brand, a leading popcorn maker, a high-growth fresh food restaurant, a regional beer brand, and others.
“Brands tell us our platform is effective in reaching and engaging Millennials and other consumers on mobile,” said Michelle Smyth, CEO, Pay Your Selfie. “Our data goes beyond mobile ad metrics such as impressions, opens and clicks. We’re creating lean-in moments for brand managers. Pay Your Selfie visually showcases the exact point of consumer engagement with products and places not accessible any other way.”
Pay Your Selfie campaigns deliver selfie insights across a variety of categories, including:
Consumer “favorites” for food and beverage, health and beauty, books, electronics, home, and more
Destinations and leisure activities, such as dining, travel, sports and outdoors
Charities, non-profits and other causes supported by consumers
“As evidenced by MasterCard and Amazon.com’s recent announcements for selfie payments and identity protection, selfies have become a utility that hold value beyond capturing a moment in time,” said Smyth. “Pay Your Selfie taps selfies for ‘last mile’ consumer insights on lifestyle trends and brand preferences.”
About Pay Your Selfie Pay Your Selfie’s mobile marketing platform applies data analytics to uncover valuable insights on consumer lifestyle trends and brand preferences from smartphone images. For consumers, we pay cash for selfies, turning social currency into real currency. Named a “Top Chicago Startup to Watch in 2016” by Built In Chicago, Pay Your Selfie is free to download on The Apple Store and through Google Play. Visit www.payyourselfie.com for more information.